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First Ever Holiday Guide Dedicated to Yorkshire Coast Launched

Yorkshire Coast Guide Launch


Hard as it may be to believe, a holiday guide dedicated to the Yorkshire Coast has been produced for the very first time.

In its heyday tourists flocked to Scarborough but, as the trend for overseas holidays increased and travel become more affordable, promoting Scarborough in its own right become a much harder 'sell'.

The answer was to package up the town with sister resorts of Whitby & Filey and, to an extent, this worked. Sadly people's love affair with the British seaside holiday continued to wane and Scarborough, like many other English resort towns, lost it once massive magnetism for tourism.

Rather bizarrely, after years of playing second fiddle to the likes of Tenerife and Cofu, there was a chink of light for Scarborough, in the form of the credit crunch. With expendable income squeezed and the pound no longer buying as many Euros as it once did - the 'Staycation' was born.

The Staycation, defined as a holiday spent in one's home country rather than abroad, was jumped upon by the UK tourism industry and the British break was back in business. In 2009 Scarborough was even named the 'fourth most popular staycation destination' by tourism organisation Visit England.

In an attempt to take advantage of this apparent re-found love of the holiday at home, the Yorkshire Moors and Coast Tourism Partnership (YMCTP) was formed. This saw Scarborough team up with Rydale, Hambleton, the North Yorkshire Moors National Park and North Yorkshire County Council.

Sadly however, the YMCTP just didn't do the business for Scarborough and in 2011 it was disbanded.

It is with some excitement then that we bring news of a new tourism campaign designed to showcase the very best of Scarborough, Bridlington, Filey, Whitby and the surrounding areas.

The new Yorkshire Coast Guide, which is a collaboration between East Riding of Yorkshire Council and Scarborough Borough Council, will feature the best of the Yorkshire coast’s culture, countryside, coast and cuisine and will be supported by a £20,000 marketing campaign.

The guide will be distributed free at a number of tourist information centres and outlets throughout the Yorkshire region and wider UK, as well as at major tourism industry exhibitions and also direct to potential visitors on request.

Councillor Jane Evison, cabinet portfolio holder for economy, investment and inequalities at East Riding of Yorkshire Council, said:

"The launch of this guide and further marketing activity is the start of a new collaborative partnership and both councils will look to expand on this offer in future years."

"Tourism is a major economic driver in both the East Riding and Borough of Scarborough and the new guide will help increase overnight stays in the area, allowing all destinations to share the benefits."

Councillor David Chance, Scarborough Borough Council Cabinet Member for Tourism and Culture added:

"By promoting the whole of the coast, the guide aims to increase multi destination day visits for people that base themselves in a particular place for their holiday and also encourage visitors to base themselves in different parts of our area each time they holiday in Yorkshire."

"The ultimate goal is to increase footfall and visitor spend right along the Yorkshire coast and help to boost our local economies all year round."

So will this new initiative help to drive Scarborough's tourism industry? Well we'll have to wait and see. One thing is for sure though, it's much more aligned to our town's value proposition than the YMCTP and with a new website on the way, it can only be good news for the Yorkshire Coast.

Pictured left to right are: Janet Deacon (Scarborough Borough Council/Welcome to Yorkshire), Cllr Jane Evison (East Riding of Yorkshire Council), Cllr David Chance (Scarborough Borough Council), Shirley Smith (Scarborough Hospitality Association), David Woodhead (Scarborough Hospitality Association).

Main image credit: David Barry

First Ever Holiday Guide Dedicated to Yorkshire Coast Launched Reviewed by Editor on 22:22:00 Rating: 5

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