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Scarborough Bucks National Trend With Increase In Tourism

Scarborough South Bay

With 2014 visitor data hot off the press, tourism bosses at Scarborough Borough Council are celebrating a boost in visitor numbers and spend.

The figures are in complete contrast to the national and regional picture beyond Yorkshire, which shows a drop in the volume and value of domestic overnight trips compared with 2013.

Results from the Great Britain Tourism Survey (GBTS) show that 93 million domestic overnight trips were taken in England in 2014, a decrease of 9% compared with 2013. The value of domestic overnight trips fell by 3%, from £18.7 billion in 2013 to £18 billion in 2014.

Bucking this trend, there was a 2% increase in domestic overnight trips in the Borough of Scarborough and an increase of 4% in trip spend. The number of trips made by visitors from overseas to the area was up by 5% and their trip spend was up by 13% compared to the previous year. In total, it is estimated that around £318 million was spent by all overnight visitors, up 5% from 2013.

Just under 6 million tourism day trips were made to the borough in 2014. While this was actually a 4% reduction compared to the previous year, day trip expenditure per head increased by 4%, no doubt partly reflecting a strengthening economy, with more people willing to spend on leisure and luxuries.

In total, around £522.4 million was spent on trips to the borough in 2014 by overnight and day visitors, up 4% compared to 2013. 57% of this expenditure was made by domestic staying visitors, 4% by overseas staying visitors and 39% by day visitors.

Cllr Andrew Backhouse, Scarborough Borough Council Cabinet Member for Tourism, Leisure and Culture said:
"We're obviously delighted with these results and they reflect the positive conversations we've had with local tourism businesses in the last 12 months about trade being buoyant in all parts of the borough. We won’t of course know this year's figures until 2016, but we hope they will be just as good."

"We firmly believe that the whole tourism industry working together to improve what the area can offer visitors is the key to success. We’ve continued to strengthen our calendar of events year on year. The quality of where people can visit, stay and dine coupled with how these are promoted, is getting better all the time. Add to that the area's reputation for value for money and a strong Visitor Economy Strategy and we think we’re very well placed to ensure our borough continues to be a destination of choice for visitors from all over the UK and beyond."

Clive Rowe-Evans, Chairman of the Coastal Tourism Advisory Board added:
"This is fantastic news and reflects the hard work that Welcome to Yorkshire, the private sector businesses and Scarborough Borough Council, working together, have been doing to promote the Yorkshire Coast. This also provides us with a measure towards our Visitor Economy Strategy targets, which aspire to increase visitor volume and value by 5% year on year."

All statistics were generated using The Cambridge Model by Tourism South East Research Unit (see notes to editors for more information).

Main photo: © Kirsten Berg

Scarborough Bucks National Trend With Increase In Tourism Reviewed by Editor on 21:49:00 Rating: 5

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